This is a super easy thing that you can do to improve the search-ability of your site, and to make it more user friendly.
What is the ALT?
ALT is an alternative text for images. So if an image doesn't load properly on a website or page (and how often does that happen, a lot...), the alternative text is what will replace the image.
Why is it so important?
ALT is so important, because it tells Google and other search engines what they can't see in an image, they don't know what that image is.
How to use the ALT Attribute:
1. If the image displaying text, like my example below, then you need to put the text that is displayed in the image in the alt attribute.
